Arush Sharma
2 min readMay 8, 2023


Ah, software product management. It’s a field where you never quite know what you’re going to get. One day, you might be dealing with bugs and crashes, the next day you might be figuring out how to integrate with some obscure third-party API, and the day after that you might be trying to convince your team that a unicorn-themed UI is the way to go.

Yes, that’s right, unicorns. Because if there’s one thing that every software product needs, it’s a little bit of whimsy. That’s why I propose that all software product managers adopt the unicorn as their official mascot.

Think about it. Unicorns are magical creatures, just like software. They’re rare and valuable, just like good code. And they’re colorful and fun, just like the best user interfaces.

But unicorns aren’t just about aesthetics. They can also be incredibly useful when it comes to solving problems. For example, if you’re struggling with a particularly thorny issue, just imagine that a unicorn is helping you out. Picture it prancing around your desk, swishing its tail, and nodding sagely as you explain the issue. Suddenly, everything seems more manageable.

Of course, there are some downsides to the unicorn approach. For one thing, your team might think you’ve lost your mind if you start talking about mythical creatures in your meetings. And if you take things too far, you might end up with a product that’s more glitter than substance.

But hey, at least you’ll have fun along the way. And really, isn’t that what software product management is all about? Sure, there are serious responsibilities and high-stakes decisions to make, but at the end of the day, it’s all just a big game of make-believe. So why not embrace the whimsy, throw caution to the wind, and let your inner unicorn run free? Your team might think you’re a little crazy, but they’ll also be secretly grateful for the injection of levity. And who knows? Maybe you’ll even end up with a product that’s truly magical.