Reinvent or Fade: How Microsoft Made Change Its Superpower

Arush Sharma
2 min readAug 17, 2024

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In the fast-paced tech industry, adapting and embracing change is crucial for long-term success. Even the most established giants must continually reinvent themselves to stay relevant and drive growth. Microsoft’s recent evolution, particularly with the introduction of Copilot+ PCs, is a powerful example of how essential change and agility are in the tech world.

Microsoft’s recent introduction of Copilot+ PCs marks a significant milestone in the company’s ongoing transformation. For years, Microsoft has been pushing the idea of “AI PCs,” but this latest development represents a deeper shift in how the company envisions the future of computing.

To qualify as a Copilot+ PC, a computer must meet demanding hardware requirements, including CPUs, GPUs, and NPUs capable of over 40 trillion operations per second (TOPS), along with a minimum of 16 GB of RAM and a 256 GB SSD.

The MacBook Air wouldn’t qualify, for example, as it only has 18 TOPS (and starts with only 8 GB of RAM)

This stringent baseline is more than just a technical specification; it sets a new standard for what personal computing can achieve with AI. Features like Recall, which allows users to record all activity on their computer for easy retrieval locally, and Cocreator, an AI-driven tool for generating images, are prime examples of how Microsoft is rethinking the user experience. These innovations are not merely incremental; they reflect a fundamental reimagining of what a PC can do.

This shift highlights the importance of innovation through redefining core products. Microsoft’s commitment to integrating AI into every facet of its computing experience underscores the necessity of staying ahead of technological trends. The company’s journey from a Windows-centric business model to a leader in AI-driven services illustrates its agility and forward-thinking approach.

Microsoft’s transformation underscores a broader principle: change and agility are not just about survival; they are competitive advantages.

For Microsoft, this meant moving beyond its traditional focus on Windows and embracing a future centered on AI and cloud services. The company’s ability to shift its strategy and redefine its core offerings has not only preserved its relevance but also positioned it as a leader in the next wave of technological innovation.

Change is the only constant. Whether through redefining core products or reimagining business models, companies & people alike — that embrace change and maintain agility are the ones that will thrive in the long run.

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Arush Sharma
Arush Sharma

Written by Arush Sharma

Student | Sporadic writer | Voracious reader | Traveler | Observer | Thinker https://www.linkedin.com/in/sharma-arush/ https://www.arushsharma.com/

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